Unformatted text preview: , social , economic , technology , political , competitive 4 Sets of Norms: Societal norms , General business norms , Company norms , and Personal norms ( Moral Idealism , Utilitarianism ). Consumer Behavior Model = Marketing stimuli (4 P’s) Buyer’s thought process Buyer’s action. Consumer Decision-Making Process = Need Recognition Information Search Evaluation of Alternatives ( Evoked Set ) Purchase Postpurchase Behavior Maslow’s Hierarchy of Needs = Physical Safety Social Esteem Self-actualization....
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- Spring '07
- Marketing, Postpurchase Behavior, general business norms