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Unformatted text preview: , social , economic , technology , political , competitive 4 Sets of Norms: Societal norms , General business norms , Company norms , and Personal norms ( Moral Idealism , Utilitarianism ). Consumer Behavior Model = Marketing stimuli (4 Ps) Buyers thought process Buyers action. Consumer Decision-Making Process = Need Recognition Information Search Evaluation of Alternatives ( Evoked Set ) Purchase Postpurchase Behavior Maslows Hierarchy of Needs = Physical Safety Social Esteem Self-actualization....
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.
- Spring '07