Chapter02 - Chapter2 TheBasicsofPlanningand...

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Chapter 2 The Basic s of Planning and Project Management
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“We are not competing against Sony or  Microsoft. We are battling the indifference of  people who have no interest in video  games.” Nintendo CEO Satoru Iwata
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Planning The process of coping with uncertainty by  formulating future courses of action to  achieve specified results In this world nothing is certain but death and  taxes.  Benjamin Franklin
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Organizational Responses to  Uncertainty Defenders Efficiency of current operations; expert in a  narrow market (Harley Davidson motorcycles) Prospectors Searching for new opportunities; change and  uncertainty (Amazon: books, electronics….  server space, Kindle)
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Organizational Responses to  Uncertainty, cont. Analyzers Stable markets; follow the leader; “me too”  strategies (Teva Pharmaceuticals) Reactors Wait for adversity; opposite of prospector (Kodak-digital photography; Xerox- copiers)
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Essentials of Planning Mission Starbucks Google Objectives Strategy
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Essentials of Planning, cont. A mission statement is defined as a long, 
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Chapter02 - Chapter2 TheBasicsofPlanningand...

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