Chapter03

Chapter03 - Chapter3 Strategy Chapter3OpeningExercise...

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Chapter 3 Strategy
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Chapter 3 Opening Exercise ***See syllabus for due date*** Visit the Starbucks website ( http://www.starbucks.com/mission/default.asp ).   Who are the stakeholders?   Using Porter’s Five Forces Model for industry analysis in the  text, which force do you think is the most important to  Starbucks’ future success? Why?   What type of strategy is Starbucks pursuing? Cost leadership?  Differentiation? Focus?   Which phrases in the language of the mission statement clue  you to Starbucks strategy?
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Discovering a Mission Strategy Set of goals and policies designed to achieve  competitive advantage in a particular  marketplace. Competitive Advantage Having the ability to transform inputs into  goods and services at a maximum profit on a  sustained basis, better than one’s competitors
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Fortune 500 2009 annual ranking of America's largest corporations Most profitable General merchandisers Beverages Entertainment Internet service and retailing
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Fortune Global 500 Global 500 Most Profitable Airlines Beverages Food Consumer Products
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Chapter03 - Chapter3 Strategy Chapter3OpeningExercise...

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