Chapter08 - Chapter8 AnalyzingIndividualBehavior Perception

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Chapter 8 Analyzing Individual Behavior
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Perception "Aoccdrnig to a rscheearch at Cmabrigde  Uinervtisy, it deosn't mttaer in waht oredr  the ltteers in a wrod are, the olny iprmoatnt  tihng is taht the frist and lsat ltteers be at  the rghit pclae. The rset can be a toatl  mses and you can sitll raed it wouthit  porbelm. Tihs is bcuseae the huamn mnid  deos not raed ervey lteter by istlef, but the  wrod as a wlohe."
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Perception The process of receiving and interpreting  environmental stimuli Perceptual Process: Sensations: sight, smell, taste, touch, hearing Attention Size Intensity Frequency Contrast Motion Novelty
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Perception, cont. Perception: organizing and interpreting  sensations We all think we are open-mined and  unbiased, when, in practice, objectivity is  almost impossible Perceptual Inference We are required  to diagnose our situation  and make rapid inferences about it from  scanty clues
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Perception, cont. Perceptual Organization Grouping environmental stimuli into  recognizable patterns E.g., in a conversation, college students might use Sex Marital status Year in school Major
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Perception How We Organize Sensations Figure-ground People perceive objects that stand against a  background; verbal conversation becomes the  figure, and we miss the background-- nonverbal communication Figure-ground, Google Images Similarity Athletic team uniforms
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Perception How We Organize Sensations, cont. Proximity We see two people together, we attribute the  characteristics of one to the other as well Boxes in the hall disappear the same day you  effect Closure Most stimuli we perceive is incomplete Obscured stop sign Jumbled paragraph
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Perception Other Physical Characteristics Dress for success Business attire versus work clothes Speech Tone: happy , sad, angry, impatient
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Chapter08 - Chapter8 AnalyzingIndividualBehavior Perception

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