Unformatted text preview: money. The achiever category said I shop for prestige brands and items. I am almost exclusively a bargain shopper and I spend a lot of time searching for value. 3) Well according to my VALS type, the shoe company would want to present their shoes to me as trendy and prestigious. They would want to hire fashion trendsetters and as their spokespeople. In actuality, if I like the look of the shoes, need shoes, can get them for under $50, and they make them in size 15, I’ll buy them. 4) Same as the shoes. The cell phone company would want to make me think that all the wealthy people own their new phone. Additionally, my achiever type would make time saving devices desirable, so marketing the phone as a large time saver for my ultra busy life would be good. In actuality, I never pay for phones. I only get the ones that come free with the 2-year plan....
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- Spring '07
- Marketing, Prestige brands, Jacob McMillen, overly social settings, stable mundane career, large time saver