Unformatted text preview: programs like Play60 and others are made visible to the public through advertisements. Sales Promotions – the NFL does promotions like most other companies although they usually are done on a team-by-team basis. The NFL has 32 teams and each is in charge of running their own promotions and sales. Common promotional events include giving out thousands of foam fingers or shirts to fans before a game. Teams will have fan appreciation days where loyal fans can get into events for free. The Pittsburg Stealers give away thousands of yellow “terrible” towels before home playoff games. Personal Selling – the major sources of revenue for the NFL are ticket sales and TV contracts. TV contracts are orchestrated by the league’s executives and a special team employed for that specific task. Ticket sales are made online as well as at the event by employees hired to operate the ticket booths....
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- Spring '07
- Marketing, extensive advertising campaign, sports network ESPN, NFL’s PR, Common promotional events