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Unformatted text preview: strategy, constantly adding new products to attract new market segments and increase sales volume. 2) Consolidation Strategies Harvesting The movie industry used a harvesting strategy when it cut down on the resources devoted to producing VHS tapes in favor of DVDs and eventually cut them out all together Divestment General Motors used the divestment strategy when it cut its entire Pontiac car line during its financial restructuring in 2009. Pruning Pepsis Mountain Dew product line has experimented with a variety of flavors through the years but has ultimately pruned each flavor other than the original and Code Red flavors. Retrenchment Google used the retrenchment strategy when it shut down its operations in China after deciding the Chinese governments censorship and ever-changing demands were not worth the trouble for the time being....
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.
- Spring '07