MARK 3000 Strgy HW April25

MARK 3000 Strgy HW April25 - strategy, constantly adding...

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Strategy Homework Jacob McMillen 1) Growth Strategies Market Penetration (existing markets, existing products) – Gillette is currently using a market penetration strategy in an attempt to gain a greater market share in the men’s shaving industry. It is using a massive television advertising campaign, attempting to gain competitors’ customers through advertised trial matches pitting Gillette’s razors against those of its competitors. Product Development (existing markets, new products) – Apple, Inc. used the product development strategy to gain market share in the personal computing sector from one-time monopoly Microsoft through leading the industry in the creation of new mobile computing products such as the iPod and the iPhone. Market Development (new markets, existing products) – Nickelodeon used the market development strategy when it aired its animated series Avatar: The Last Airbender internationally after achieving tremendous success in the U.S. Diversification (new markets, new products) – Wal-Mart uses the diversification
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Unformatted text preview: strategy, constantly adding new products to attract new market segments and increase sales volume. 2) Consolidation Strategies Harvesting The movie industry used a harvesting strategy when it cut down on the resources devoted to producing VHS tapes in favor of DVDs and eventually cut them out all together Divestment General Motors used the divestment strategy when it cut its entire Pontiac car line during its financial restructuring in 2009. Pruning Pepsis Mountain Dew product line has experimented with a variety of flavors through the years but has ultimately pruned each flavor other than the original and Code Red flavors. Retrenchment Google used the retrenchment strategy when it shut down its operations in China after deciding the Chinese governments censorship and ever-changing demands were not worth the trouble for the time being....
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This note was uploaded on 05/26/2011 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.

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