Unformatted text preview: strategy, constantly adding new products to attract new market segments and increase sales volume. 2) Consolidation Strategies • Harvesting – The movie industry used a harvesting strategy when it cut down on the resources devoted to producing VHS tapes in favor of DVD’s and eventually cut them out all together • Divestment – General Motors used the divestment strategy when it cut its entire Pontiac car line during its financial restructuring in 2009. • Pruning – Pepsi’s Mountain Dew product line has experimented with a variety of flavors through the years but has ultimately pruned each flavor other than the original and “Code Red” flavors. • Retrenchment – Google used the retrenchment strategy when it shut down its operations in China after deciding the Chinese government’s censorship and ever-changing demands were not worth the trouble for the time being....
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- Spring '07
- Marketing, new products, market development strategy, market penetration strategy