CHAPTER 3 - CHAPTER 3 Discovering a Mission 1. Strategy set...

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CHAPTER 3 Discovering a Mission 1. Strategy – set of goals and policies to achieve competitive advantage 2. Competitive Advantage – the ability to transform inputs into goods and services at max profit on a sustained basis better than competitors Fortune 500 (list of websites) 1. Wal-Mart Stores 408,214.0 14,335.0 2. Exxon Mobil 284,650.0 19,280.0 3. Chevron 163,527.0 10,483.0 4. General Electric 156,779.0 11,025.0 5. Bank of America Corp. 150,450.0 6,276.0 6. ConocoPhillips 139,515.0 4,858.0 7. 123,018.0 12,535.0 8. Ford Motor 118,308.0 2,717.0 9. 115,632.0 11,728.0 10. Hewlett-Packard 114,552.0 7,660.0 Fortune Global 500 (list of websites) 3 Grand Strategies 1. Cost Leadership a. High volume sales based on low price b. Perceived value (price vs. quality) c. Southwest Airlines, Walmart 2. Differentiation a. Unique products/services/delivery channels b. Maytag, Mary Kay, Nordstrom 3. Focus a. Unique product with segmented niche
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b. Particular product, end-user, geography
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This note was uploaded on 05/26/2011 for the course MGMT 3000 taught by Professor Roberthirschfeld during the Spring '08 term at University of Georgia Athens.

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CHAPTER 3 - CHAPTER 3 Discovering a Mission 1. Strategy set...

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