MAR 3023 HW 2

MAR 3023 HW 2 - -1 Nicole Crowell January 19th, 2009...

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-1 Nicole Crowell January 19 th , 2009 Marketing Mini Case Questions- HW 2 1. Explain the process that Dean Mobley used to create the exceptional products and services and describe the factors that set these products and services apart from her competition. When the business school was founded in 1974, Dean Mobley used innovativeness to forge a new institution that would create a new breed of business people-SBI Superstar. Dean Mobley’s vision used the a star as a representative of the what the SBI Superstar should be comprised of. The five points of the star are highly competent, pioneering, strong work ethic, highly polished, and conscientious. While, these values are not new to the business world, it is Dean Mobley’s strong sense of commitment and dedication that caused these values to transcend a college student into a business person that is highly competitive directly out of college. 2. Describe the environment(I.e., resources, facilities, people, etc.) that Dean Mobley had to work with to
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MAR 3023 HW 2 - -1 Nicole Crowell January 19th, 2009...

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