Unformatted text preview: Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its “slow” growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. What Amazon should do to protect its brand? What Barnes & Noble and Borders should do to recapture some of their online market share? Will Amazon expanding its channel of distribution to include retail locations?...
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- Spring '11
- Business, initial business plan, dot-com bubble burst, online market share