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BUS 321 - Amazon’s initial business plan was unusual the...

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Amazon.com Evolution During this phase it also went into acquiring a series of companies like Bookpages, Internet Movie Database, Junglee and Planetall for e-commerce; and announced strategic investments in Has Amazon lost its identity by expanding into markets well beyond books? Posted on November 13, 2010 by fpolom Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3, downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. A 2009 survey found that Amazon was the UK’s favorite music and video retailer, and third overall retailer.
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Unformatted text preview: Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its “slow” growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. What Amazon should do to protect its brand? What Barnes & Noble and Borders should do to recapture some of their online market share? Will Amazon expanding its channel of distribution to include retail locations?...
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