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Unformatted text preview: direction, and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to personal sales force. Sales management is not only the management of the people working within sales, but also includes the processes and information they use in order to be successful. Sales management relies on strategic analysis of a marketing plan, predicting demand, and setting a clear sales goal. Overall, it is all the activities, processes, and decisions that go into managing the sales within an organization....
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This note was uploaded on 05/27/2011 for the course MAR 3403 taught by Professor Davis during the Spring '11 term at Florida A&M.
- Spring '11