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Unformatted text preview: you. Setting up appointments or making check up calls makes them feel like they are taken care of. The salesperson must also be the expert. The customer is expecting them to be a resource for understanding the products and services, therefore the salesperson must be well informed on the product and industry. The salesperson should also sell the benefits, not the features, and convince the customer how they must have the product or service. Make sure, if there are any errors, the customer is compensated so that the company maintains a good impression. The company should also allow as many of the staff as possible to make decisions relating to the customer. And lastly, be sure that more than one employee is familiar with the customer to allow for easy transition if there are any staff changes....
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- Fall '10