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Unformatted text preview: Does this model work well for next generation wearers? What makes it hard or inconvenient for our customers? What alternative service models could we consider? • Different models for different industries or occupations. Construction workers have different daily patterns than auto technicians. What would we need to do differently to appeal to the different core segments? • For the product and service model, are there differences / preferences by gender or race? Target group – Food Court/Café employees (18-25) Starbucks – (FSU) Marriott CVS Research – Questionnaires, Focus group, Personal interviews How do they feel about the service? Is it convenient? Are the uniforms conducive to the conditions you have to work in? How do you feel about the quality of the uniforms? What would you change about the uniform (i.e. branding, style, fit)? What would you change about the service (i.e. timeliness, repair, cleaning, etc.)?...
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- Fall '10
- Marketing, Regulators Business Challenge, traditional uniform wearer, weekly cleaning service