Outline - Who are they? ii. What are their needs? D. Target...

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The Takers: Glenda Allen Cheryce Knox Dion Peeples Alger Studstill Regulators Paper/Presentation Outline I. Introduction ( 2 pages minimum ) - Alger A. The Regulators i. Background on company and services ii. General background on industry and competition B. Problem i. Develop a work apparel geared towards a younger generation of blue collar workers ii. Define a product and service built around 18-25 year olds II. Research ( 3 pages minimum ) - Cheryce A. Methods i. Personal interviews ii. Questionnaires
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B. Research Questions i. Is uniform service used? ii. How do they feel about the service? Is it convenient? iii. What would you change about the service (i.e. timeliness, repair, cleaning, etc.)? iv. Are the uniforms conducive to the conditions you have to work in? v. How do you feel about the quality of the uniforms? vi. What would you change about the uniform (i.e. branding, style, fit)? C. Generation Y i.
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Unformatted text preview: Who are they? ii. What are their needs? D. Target groups Pros and Cons for each ( 2 pages minimum ) i. Robert Sands Company Glenda ii. S tarbucks (FSU) - Dion iii. Marriott - Alger iv. CVS - Cheryce III. Analysis & Design ( 5 pages minimum ) Glenda & Dion A. Compare data to see what aspects are similar across target groups B. Pinpoint needs amongst various industries i. Robert Sands needs ii. Starbucks needs iii. Marriotts needs iv. CVS needs C. Highlight how the Regulators services address or do not address these needs D. Potential product design IV. Conclusion ( 1 - 2 pages ) Dion (collaborative for design) A. Recommendation i. Changes in service 1. Delivery a. Timeliness b. Convenience 2. Cleaning 3. Repair ii. Changes in uniform 1. Design a. Fit b. Branding c. Selection 2. Material...
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This note was uploaded on 05/27/2011 for the course MAR 4841 taught by Professor Hightower during the Fall '10 term at Florida A&M.

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Outline - Who are they? ii. What are their needs? D. Target...

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