takersfinalpres

takersfinalpres - Recommendations 1) Adding New...

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Glenda Burgess Cheryce Knox Dion Peeples Alger Studstill
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Objective To develop the work apparel program that the younger generation of blue collar worker wants to wear. Include the product as well as the cleaning/repair/replace service the younger generation of blue collar worker would like to receive.
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Hypothesis 1 The younger generation of blue collar worker wants to wear uniforms that are: Stylish Durable Comfortable
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Hypothesis 2 The cleaning/repair/replace service the younger generation of blue collar worker would like to receive is: Personalized Readily Accessible
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Research Considerations Product Current Cleaning Service Model Gender Or Race Preferences
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Research Methods l Personal Interviews l Questionnaires l Case Studies
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Target groups l Generation Y l Blue Collar Workers Robert Sands Construction Tire Kingdom Tires Plus
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Research Analysis Generation Y l Uniform Friendly l Prefers A Laundering Service l Prefers Comfort And Style OVER Brand Names l Needs More Technological Communication
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Unformatted text preview: Recommendations 1) Adding New Styles/Functionality 1) Adding Optional Laundry/Repair/Replace Service For Purchased Uniforms 1) Increase Technological Communication With Customers Design samples Mens Wide Leg Pant Womens Wide Leg Pant Mens Cargo Pant Womens Capri Pant Womens Cargo Pant Recommendation 1 Recommendation 2 Add An Optional Laundry/Repair/Replace Service For Purchased Uniforms Customer purchases uniform Selects service/ location Uniform is shipped to customer Return soiled uniforms to local location Garments are shipped Customer receives uniform Recommendation 3 Increase Technological Communication With Customers l Implement A More Interactive Website l Live Chat Options l Create And Display A Pictorial Of New Designs For Generation Yers. l Include Information On How The Uniforms Are Laundered (Ex. Water temp., detergent type, etc.)...
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takersfinalpres - Recommendations 1) Adding New...

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