School of Business and Industry
MAN 4720 - Business Policy
(3 credit hours)
“Choices are like elevators, they either take you up or take you down.” –Coach Joe Taylor
J.M. Collins, Ph.D.
599 - 8347
Tuesday 1:30 – 3:00 p.m. and Thursday 12:30 – 3:00 p.m. and by appt.
David, F. (any editions).
. Prentice Hall Publishing Co.
GLO-BUS simulation (
1) Any Management textbook,
2) Any business periodical, and 3) Tony Dungy or John Maxwell
Business Policy (Strategic Management) is designed as a “capstone” course for all students pursuing a
degree in the School of Business & Industry.
It is structured in such a way that will require students to apply knowledge, in a
limited way, acquired from the different functional areas within the business curriculum to develop strategic processes with
“real world” organizations.
This integrative effort should provide students with a conceptual overview and practical
experience necessary to understand the synergistic effects of strategic formulation, implementation, and evaluation processes.
Completion of 90 credit hours with a course in all functional areas and no more than 2 semesters from
Student Learning Objectives:
The learning strategies used in this class will entail experiential projects, case analyses, research
projects, and lecturettes.
These learning strategies will enhance your analytical, critical thinking, application, synthesis,
communication (oral and written), leadership, decision-making, and cooperative learning skills.
The overall objective of policy
(strategic management) is to develop skills that will enable students to use their cross-functional knowledge to make rational
and ethical decisions in a dynamic and global environment by strategically planning to capitalize on opportunities and
minimizing potential threats. The specific student learning outcomes for this course are as follows.
Students will be able to: 1)
develop effective mission, vision, and values statements; 2) evaluate mission statements; 3) conduct a SWOT analysis; 4)
conduct a strategic audit and case analysis on real organizations; and 5) make strategic business decisions for real
MAN 4720 is the capstone course for B.S. program.
As such, this course is intended to be a challenging and exciting.
course centers around the fundamental question of:
Why are some firms more successful than others?
Hence, this course
centers around the theme that a company achieves sustained success only if its managers have an astute, timely strategic game
plan for running the company, and implement that plan with proficiency.
This course also helps you to integrate much of the knowledge gained in the core business curriculum. The problem and issues