260_Wk4_Social+Influence _1_

260_Wk4_Social+Influence _1_ - Psych 260 February 4 2011...

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Psych 260: February 4, 2011 Week 4 Social Influence GSI: Elliott Manzon Office Hours: Thursday 2-3 pm And by Appointment
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Announcements Reminder: Project Proposal/Action Planning Guide due TODAY, @ 5pm o Due ONLINE in “Assignments” o Submit one per project group o I’m going to be reading through each and providing comments back next week
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Announcements In lecture quiz grades have been posted on ctools under the “gradebook” An explanation of correct answers is listed under “resources” Midterm 1 (2/22) 20% Midterm 2 (4/19) 20% “In - lecture” Quizzes (10% total) Group Project (25%) Project Proposal (due 2/4 by 5pm): 2.5% Midpoint report (due 3/16 by 5pm): 2.5% Final report (due 4/15 by 5pm): 20% Section (25%)
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Announcements To accommodate changing format of quizzes this semester, we modified the scoring scale to make it fair and bring up scores V++ are an A+ and are for only the very best answers V+ is a good answer V is an answer that is not entirely correct V- is a wrong answer V++ ~ A+ V+ ~ 90% V ~ 70% V- ~ 50%
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Harnessing the Science of Persuasion: Principles of Social Influence (Cialdini) http://www.youtube.com/watch?v=mQp0mT0yrSU
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Cialdini article: Multiple Choice Given the following scenario, which influence tactic is being used? I am conducting a survey, which I have mailed to 100 potential subjects. I have received an 80% response rate. I go door-to-door and converse with the 20 non-respondents in an attempt to get them to complete the survey. I notify them that the majority of households in their neighborhood have already completed the survey. Which strategy am I using to influence these people? a) liking b) social proof c) consistency d) reciprocity e) authority Practice Reading Questions
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Cialdini article: Short Answer Question: Under which circumstances might the strategy of consistency (gaining commitment from others) actually backfire? Which tactics might be ineffective?
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Cialdini article: Short Answer Answer: Tactics such as coercion, threats, or manipulation have the potential to backfire because they force others into compliance with your objectives rather than allowing them to commit to the objective voluntarily . While these coercive tactics might be effective in the short term in terms of gaining immediate, on the spot compliance, they can be counterproductive in the long term. “Commitments must be voluntary to be lasting and effective.” Those you wish to influence will most likely resent these deceitful or manipulative tactics and neglect to follow through on such forced commitments. It is important to be genuine when using tactics of influence rather than being deceitful in your manipulations.
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