Week 9 - Psych 260: Week 9 Social Networking in...

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Psych 260: Week 9 Social Networking in Organizations: Reciprocity Ring Exercise GSI: Elliott Manzon
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Social Networks
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People Skills http://www.youtube.com/watch?v=JUipWNw0new
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Key Takeaways: The Strength of Weak Ties What is the difference between weak and strong ties? Why are weak ties considered to be so critical?
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Social Networks Strong vs. Weak Interpersonal Ties Defined by: time, emotional intensity, intimacy, reciprocal services (at the dyadic level) If strong tie exists between A-B and A-C, then B-C must have some sort of tie Bridges A line in a network that provides the only path between two points Example of diffusion of information Weak ties serve as bridges; strong ties CANNOT ALL bridges are weak ties
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Power of Weak Ties More people can be reached Indirect ties provide connections to other networks: more diverse, less overlapping/dense networks Across groups; not just within groups Can transmit more information: diffusion Access to more information sources Indirect contacts reduce redundancy of information Address time and similarity issues
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How to Network http://www.youtube.com/watch?v=Y9VUqB7wQpY
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Social Network Exercise Analyze and critique your network structure Identify problems and solutions! What is network density? Who has the highest/lowest network density? Who had the highest/lowest network diversity? What makes networks more or less dense/ diverse? What combination of density and diversity makes networks the most powerful? Is high density/low diversity problematic– why?
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Social Networking: Strategies Powerful networks: low density, high diversity Network structure is designed, active, strategic Align/tailor network according to goals Use tools to harness the power of your networks: Remember your ties (mean = 2500-3000!) Analyze holes (e.g., geographic, professional/personal, etc.) Develop and USE weak ties (non obvious, not instinctive) Networks should not be a given: Go beyond “given”
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Social Networks: What Next? How do we convert social networks into social capital?
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This note was uploaded on 05/28/2011 for the course PSYCH 260 taught by Professor Akutsu during the Spring '08 term at University of Michigan.

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Week 9 - Psych 260: Week 9 Social Networking in...

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