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Unformatted text preview: o Discussion component • More specific info.: o Launch: GBP (Great Big Point), GBN (Great Big Number) o Another possible layer: data component (attachments, appendices, exhibits); how granular is my data? o Why a launch?: sets organizational context and work effort, nudges audience’s memory, manages expectations about content, keeps you focused on delivering the point o Example: Problem: “On our website we promise customer service within 36 hours. Data shows the average wait time is actually 40 hours…” Task: “A as result, I was asked to…” Rhetorical purpose of document:...
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- Fall '06
- Business, Meaning of life