Class 4

Class 4 - o Discussion component More specific info.: o...

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The Structure Toolkit Adult audiences: o Visual cues signal meaning o Headings/ built in redundancy allows for self selection o Drill down paragraph structure: provides important info. up front Professional documents: o Have 2 layers: opening and discussion o Follow a pattern: Internal documents: organization template, useful subject line External documents: formal version of above but w/ additional front/ back matter) Components of a document: o Top of page: memohead o Next: routing info.: to, from, subject, date, CC o Launch/ abstract/ overview/ introduction/ exec. summary: purpose statement (“3000 foot view” for audience)
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Unformatted text preview: o Discussion component More specific info.: o Launch: GBP (Great Big Point), GBN (Great Big Number) o Another possible layer: data component (attachments, appendices, exhibits); how granular is my data? o Why a launch?: sets organizational context and work effort, nudges audiences memory, manages expectations about content, keeps you focused on delivering the point o Example: Problem: On our website we promise customer service within 36 hours. Data shows the average wait time is actually 40 hours Task: A as result, I was asked to Rhetorical purpose of document:...
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This note was uploaded on 05/29/2011 for the course BUSI 401 taught by Professor Harms during the Fall '06 term at UNC.

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Class 4 - o Discussion component More specific info.: o...

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