Perceptions

Perceptions - Stereotyping Primacy effect: forming an...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Perceptions and Attributions Perceptions: the process of receiving info. about and making sense of the world around us o What we perceive is what is real o Perceptual process: Stimulus Attention Organization Interpretation Response Feedback Stimulus o Influences on attention (external factors): Status: homeless Donald Trump? Roles: role of mother vs. role of female executive Traits: male vs. female o Influences on attention (internal factors): Values Motivations Experiences Habits Expectations o Organizing and interpreting processes: Figure ground: figures vs. background Closure: filling in the blanks Context: a plus sign rotate is a multiplication sign o Mistakes that affect perceptions: Selective perception/ perceptual defense: biased interpretations based on opinions
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Stereotyping Primacy effect: forming an opinion about people based on first impressions Recency effect: forming opinion based on most recent info. received about people Halo effect: allowing someones performance in one dimension to unduly influence our evaluation of their performance on other dimensions Contrast effect: perceptions biased by comparison of one individuals traits to those of other individuals False consensus: assuming that others posses beliefs and characteristics similar to our own o Improving inaccuracies: Understand these errors can occur Work to prevent them from happening Understand and acknowledge our own biases by becoming more self aware Gather info. from others...
View Full Document

This note was uploaded on 05/29/2011 for the course BUSI 405 taught by Professor Blackburn during the Fall '10 term at UNC.

Page1 / 2

Perceptions - Stereotyping Primacy effect: forming an...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online