This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Stereotyping Primacy effect: forming an opinion about people based on first impressions Recency effect: forming opinion based on most recent info. received about people Halo effect: allowing someones performance in one dimension to unduly influence our evaluation of their performance on other dimensions Contrast effect: perceptions biased by comparison of one individuals traits to those of other individuals False consensus: assuming that others posses beliefs and characteristics similar to our own o Improving inaccuracies: Understand these errors can occur Work to prevent them from happening Understand and acknowledge our own biases by becoming more self aware Gather info. from others...
View Full Document
This note was uploaded on 05/29/2011 for the course BUSI 405 taught by Professor Blackburn during the Fall '10 term at UNC.
- Fall '10