Reinforcement 1

Reinforcement 1 - Reinforcement and Motivation: Cognitive...

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Reinforcement and “Motivation”: Cognitive models of motivation: o The mind makes a difference o We think before we act Non cognitive model: o We can’t tell what effect the mind has on what we do o Let’s focus on behaviors The ABC/ reinforcement model: o Antecedents lead to o Behavior/ performance leads to o Consequences, which leads back to antecedents o Performance is a function of consequences Types of consequences and impacts on behavior: o 4 by 4: Positive reinforcement Positive punishment Negative punishment Negative reinforcement o Positive reinforcement: Increases desired behaviors “Good” consequences: Valued by individual Big enough to make a difference Appropriate for the behavior Contingent on performance Appropriately scheduled o Reinforcement schedule:
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Continuous reinforcement: Reinforcement occurs after every desired behavior High levels of performance, but behavior stops quickly if reinforcement stops
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This note was uploaded on 05/29/2011 for the course BUSI 405 taught by Professor Blackburn during the Fall '10 term at UNC.

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Reinforcement 1 - Reinforcement and Motivation: Cognitive...

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