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Unformatted text preview: o Budget cuts for marketing o She wants more money Annes sources of power: o Personal: referent, expertise o Positional: legitimate, reward, coercive, informational o Subordinate: collective, some structural b/c of large number of 16 VPs under one CEO Annes contingencies: o Substitutability Brings in scarce resource of customers o Centrality o Discretion/ autonomy o Visibility...
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This note was uploaded on 05/30/2011 for the course BUSI 405 taught by Professor Blackburn during the Fall '10 term at UNC.
- Fall '10