chapter03 - Chapter 3 The External Assessment Strategic...

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Fred R. David Prentice Hall Ch.3-1 Chapter 3 Chapter 3 The External Assessment The External Assessment Strategic Management: Concepts and Cases . 9th edition Fred R. David PowerPoint Slides by Anthony F. Chelte Western New England College
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Fred R. David Prentice Hall Ch.3-2 Chapter Outline Chapter Outline The Nature of an External Audit Economic Forces Social, Cultural, Demographic, and Environmental Forces
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Fred R. David Prentice Hall Ch.3-3 Chapter Outline Chapter Outline Political, Governmental, and Legal Forces Technological Forces Competitive Forces
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Fred R. David Prentice Hall Ch.3-4 Chapter Outline Chapter Outline Competitive Analysis: Porter’s Five-Forces Model Sources of External Information Forecasting Tools and Techniques
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Fred R. David Prentice Hall Ch.3-5 Chapter Outline Chapter Outline The Global Challenge Industry Analysis: The External Factor Evaluation Matrix The Competitive Profile Matrix
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Fred R. David Prentice Hall Ch.3-6 The External Assessment The External Assessment Prediction is very difficult, especially about the future. -- Neils Bohr
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Fred R. David Prentice Hall Ch.3-7 External Strategic Management Audit External Strategic Management Audit Also called: Also called: Environmental scanning Industry analysis
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Fred R. David Prentice Hall Ch.3-8 External Strategic Management Audit External Strategic Management Audit External Audit: External Audit: Identification and evaluation of trends and events beyond control of single firm Increased foreign competition Populations shifts Aging society Information technology Computer revolution
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Fred R. David Prentice Hall Ch.3-9 Purpose: Development of Finite List: Opportunities Threats to be avoided Nature of External Audit Nature of External Audit
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Fred R. David Prentice Hall Ch.3-10 Five (5) broad categories: 1. Economic forces 2. Social, cultural, demographic, & environmental forces 3. Political, governmental, and legal forces 4. Technological factors 5. Competitive forces Key External Forces Key External Forces
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Fred R. David Prentice Hall Ch.3-11 Relationships Between Key External Forces  Relationships Between Key External Forces  and an Organization and an Organization Key External Forces Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Opportunities Threats
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Fred R. David Prentice Hall Ch.3-12 Performing an External Audit Performing an External Audit Gather competitive intelligence on factors: Social Cultural Demographic Environmental Economic Political, legal, governmental technological
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Fred R. David Prentice Hall Ch.3-13 Performing an External Audit Performing an External Audit Sources of information include: Internet Libraries (corporate, university, public) Suppliers Distributors Customers Competition
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Prentice Hall
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chapter03 - Chapter 3 The External Assessment Strategic...

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