Communication Theory

Communication Theory - Brittanie Langford BTMM 1011 Theory...

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Brittanie Langford BTMM 1011 Theory Explanation March 25, 2009 The Rhetoric of Aristotle is “discovering all possible means of persuasion” (Griffin, 2000). Its main goal is not to force the listeners to believe something, but to persuade the body of people towards a certain idea. Griffin (2000) uses a phrase by Aristotle “…by using these [words] justly one would do the greatest good, and unjustly, the greatest harm,” to point out how Aristotle felt about the power of language (p. 279). Griffin (2000) also points out that rhetoric has three different classifications; courtroom speaking, which is most commonly known as a speech by a lawyer, political speaking, which is illustrated by Dr. King’s “I have a dream” speech, and lastly ceremonial speaking (i.e. Gettysburg Address) (p. 280). In examining rhetoric I will look at Lyndon B. Johnson and his “We Shall Overcome” speech, to illustrate the 3 proofs of Rhetoric: emotional (pathos), ethical (ethos), and logical (logos) proof. On March 15, 1965 following the violent attacks on Bloody Sunday, which involved civil rights patrons participating in the Selma-Montgomery marches, President Lyndon B. Johnson (LBJ) delivered his “We Shall Overcome” speech to congress. This speech was made in hopes of passing Voting Rights Laws, which would end discriminatory voting practices in all states. This
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This note was uploaded on 05/30/2011 for the course HISTORY 1011 taught by Professor Postigo during the Spring '09 term at Temple.

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Communication Theory - Brittanie Langford BTMM 1011 Theory...

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