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Unformatted text preview: Advertising Memo To: Chief Financial Officer From: Garrett Johnson, Vice President of Advertising Division CC: Staff Date: 14:00:42 Re: Advertising and how I feel about it When I think of advertising, I think of how advertisers can persuade me to try their product. I found out there are a lot of factors that go in to making these decisions. When I search for something to buy, I search for how that product best fits me and how it can carter to my needs. For example, when you go into a McDonalds there’s a lot of advertisement with in the restaurant. They’re on the tables; and on the windows of the restaurant. But at Burger King, there’s not as much advertisement as there is in McDonalds. The reason for this is that McDonalds caters to and understands their target market better than Burger King understands its target market. People eventually love something they see a lot. And when you go to McDonalds they have a lot of People eventually love something they see a lot....
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- Winter '11
- Marketing, Vice President of the United States, BURGER KING, Vice President of Advertising Division