Proposed Strategies for Procter & Gamble

Proposed Strategies for Procter & Gamble - Cheryce Knox...

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Cheryce Knox February 8, 2011 Proposed Strategies for Procter & Gamble 10 Alternative Strategies Partner smaller brands with top selling brands Create better marketing campaigns in growing markets - India, China Increase public relations/partnerships to reduce marketing costs Brand products towards men more Increase sales with dollar/discount stores Reduce production of lower selling brands and increase production of bigger brands Increase ventures with Wal-Mart and other major partners overseas Increase promotions in struggling markets/retailers Product placement with new innovations - Biopolis Innovation Center/Wind turbines Lower prices/more promotions or incentives with cosmetics/beauty products
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Based on the strengths and weaknesses of Procter and Gamble, one of the main focuses would be to diversify retailers and continue worldwide growth. Wal-Mart is the biggest retailer, and one of the threats named was that they are struggling within the US. P&G should
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This note was uploaded on 05/27/2011 for the course MAN 4720 taught by Professor Collins during the Spring '11 term at Florida A&M.

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Proposed Strategies for Procter & Gamble - Cheryce Knox...

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