C2b - Logistics What are Customer Relationship Management...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style CHAPTER 2 MAJOR BUSINESS INITIATIVES MIS 140 Arakawa DePaul University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Competitive Advantage Defined by Customers Usually Temporary IT examples
Background image of page 2
Temporary
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Longer lasting
Background image of page 4
The Distribution chain Path from the producer to the consumer H O L D PCs are kept in a warehouse or on shelves at BestBuy S E L L A customer buys the PC B U Y buys the PC from
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Distribution chain Path from the producer to the consumer M A K E DELL orders parts from partner and makes PC S H I P DELL ships PC to the customer S E L L A customer buys the PC via Internet
Background image of page 6
Supply Chain Management Systems Tracks inventory and information among business processes and across companies Just-in-time
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Logistics What are Customer Relationship Management Systems? Uses customer information to gain insights Sales force automation (SFA) system Front office systems the primary interface to customers and sales channels Back office systems - used to fulfill and support customer orders CRM (Customer Relationship Management) Analysis and Reporting Software Front Office Systems Sales/ Manufacturing Back Office Systems Order taking Fulfillment Support Customers CRM Database Workers Click to edit Master subtitle style CHAPTER 2 MAJOR BUSINESS INITIATIVES MIS 140 Arakawa DePaul University...
View Full Document

This note was uploaded on 05/31/2011 for the course MIS 140 taught by Professor Henderson during the Spring '11 term at DePaul.

Page1 / 10

C2b - Logistics What are Customer Relationship Management...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online