102.7 - Garrett Johnson March 7, 2010 Electronic Media...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Garrett Johnson March 7, 2010 Electronic Media Radio Station Profile The radio station I have chosen for my project is Hot 102.7. I have chosen this radio station because it’s what I listen to when I’m on the road. The station first on air date was: November 6, 1960. Since then they have changed their radio station format 7 times. Since 200 they have changed their stations format 3 times (Michiguide). They went from Kiss 102.7; Hot 102.7 to now using Hot 102.7 Detroit (Hot 102.7) The Format that the radio station uses is Urban. Format changes from R&B oldies/adult urban contemporary to urban/hip-hop as the format, formerly known as 105-9 Jamz, moves to FM 102.7 from FM 105.9 with the arrival of the Tom Joyner morning show on Kiss FM. The WDMK calls also move to FM 105.9 and FM 102.7 becomes WHTD to match its new 'Hot 102.7' moniker (Michigan Guide). To my knowledge the station know uses an urban format because of recent rating success. Hot 102-7 currently ranks at #17 (3.1) in the Detroit market according to the Holiday
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

102.7 - Garrett Johnson March 7, 2010 Electronic Media...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online