NIKE, Inc. and its subsidiaries engage in the design, development, and
marketing of footwear, apparel, equipment, and accessory products worldwide. It
designs athletic footwear for running, cross training, basketball, soccer, sport
inspired urban shoes, and children’s shoes. The company also offers shoes and
sports apparel for tennis, golf, baseball, football, bicycling, volleyball, wrestling,
cheerleading, aquatic activities, hiking, outdoor activities, and other athletic and
recreational uses primarily under the ‘NIKE’ brand name. In addition, it sells
sports inspired lifestyle apparel, as well as athletic bags and accessory items.
Further, NIKE sells a line of performance equipment, including golf clubs, sport
balls, eyewear, timepieces, electronic media devices, skates, bats, gloves,
swimwear, cycling apparel, children’s clothing, school supplies, and eyewear.
Additionally, the company sells a line of dress and casual footwear, apparel and
accessories for men and women. As of May 31, 2005, it operated 184 stores in
the United States and 190 stores internationally. The company sells its products
to retail accounts, through its owned retail stores, and through a mix of
independent distributors and licensees. NIKE was co-founded by Philip H.
Knight. The company was incorporated in 1968 and is headquartered in
Full time employees: 26,000.
drafts a thesis paper at
in which he asserts
that low-priced athletic shoes made in Japan could compete with more expensive
footwear made in
. After earning his MBA, Knight travels to Japan,
where he meets with executives from Onitsuka Tiger and persuades them to make
Blue Ribbon Sports
, the distributor of Tiger brand footwear
for the western United States.
1964 Knight sends samples of Tiger footwear to legendary
University of Oregon
, for whom Knight ran middle distances while an
undergraduate. Bowerman suggests that he and Knight become partners, with
Bowerman to provide endorsement clout as well as footwear design ideas. The
two shake hands and each pledge $500 to start the new venture.
1965 Jeff Johnson, a former track rival of Knight's, joins as the company's first
full-time salesman. He sells shoes out of the back of his van to
1966 Johnson opens the company's first retail outlet in
Santa Monica, California
Knight and Bowerman convert their handshake agreement into a formal, written