BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur

BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur

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Problem Set 5 1. Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are: portability .1 sound projection .6 warranty .3 Tammy rated the brands as follows: portability sound projection warranty Brand A 6 8 7 Brand B 9 6 8 Brand C 5 9 6 Using the Consumer Buying Matrix (p. 252), conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase? Ans. Brand A: (.16) + (.68) + (.3 7) = 7.5 Brand B: (.19) + (.6 6) + (.3 8) = 6.9 Brand C: (.15) + (.6 9) + (.3 6) = 7.7 Tammy might consider other aspects of procuring her home entertainment system. Such as: - what the consumer reviews say about the brand she’s about to purchase - price - whether she can pick it up herself or incur shipping charges - service contract - compatibility with forthcoming components 2. Based on the following, calculate the costs of buying and of leasing a motor vehicle. Purchase Costs
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This note was uploaded on 05/27/2011 for the course BUSN 380 taught by Professor Bloch during the Fall '10 term at DeVry NY.

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BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur

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