PARKER PEN COMPANY

PARKER PEN COMPANY - PARKER PEN COMPANY 1 PARKER PEN...

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PARKER PEN COMPANY 1 PARKER PEN COMPANY PARKER PEN COMPANY Globalization Lina M. Vallejo Florida National College
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PARKER PEN COMPANY 3 Abstract This paper responds to the questions about the article about Parker Pen Company on page 313. Since George Parker Started making pens he had a simple ambition: to make the better pen. Through the years, Mr. Parker grew a brand dedicated to passion for perfection, and driven by bold innovation. His philosophy was to put customer and craftsmanship first. Today, Parker is one of the most recognized fine writing pens in the world and the brand is committed to quality. The answers to the questions included here were responded using the concepts knowledge on the books: Contemporary Business by Boone & Kurtz.
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PARKER PEN COMPANY 4 PARKER PEN COMPANY 1. Was the proposed globalization strategy for Parker Pen flawed or merely plagued by implementation challenges? Yes, I believe it was simply plagued because at the end the company didn’t close but had to struggle with several changes to survive in the markets. After the globalization experiment by his founder George Parker, the new President and CEO, James R Peterson came to action with
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PARKER PEN COMPANY 5 his ideas to revive the company and his vision that Parker would survive with an only high end product. He continued with vision to market Parker as a top of the line pen until the dollar
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This document was uploaded on 05/28/2011.

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PARKER PEN COMPANY - PARKER PEN COMPANY 1 PARKER PEN...

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