INTERNSHIP.w.docx - Peter the Great St Petersburg Polytechnic University Institute of Industrial Management Economics and Trade Graduate school of

INTERNSHIP.w.docx - Peter the Great St Petersburg...

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Peter the Great St. Petersburg Polytechnic University Institute of Industrial Management, Economics and Trade Graduate school of Business and Management Internship research on the topic: “Walt Disney’s characteristics and its strategy” on the discipline " Practice for obtaining primary professional skills" Done by students of group 3rd year “International business”, 3733802/72601 Abdurasulova.D.S Assistant of High School of Management and Business Merkulov.V. I St. Petersburg 2019 1
LIST OF CONTENTS INTRODUCTION The work is devoted to study and observing in details and to develop the company’s strategy of Walt Disney company. Walt Disney Company, as a giant multinational media conglomerate, has very big influence in many business fields, such as animation and film industry, travel and television, which prompt us to make a more comprehensive and detailed realization about it and set it as the subject of our financial analysis. 2 INTRODUCTION……………………………………………………3 1.CHARACTERISTIC OF THE COMPANY ………………………4 1.1. Business description ….…………………………………………4 1.2 R&D of Walt Disney Company …………………………...…….5 1.3. Supplies………………………………………………...………..6 1.4. Production of Walt Disney Company ………………………….6 1.5. Sales and marketing………………………………………… ...... 9 1.6. Management……………………………………………………..12 1.7.ECT — HR, CSR of Walt Disney Company…………………….14 2. ANALYSIS OF THE COMPANY………………………………..18 2.1. SWOT analysis………….…………………………………… ..... 18 2.2. PESTLE analysis………………………………………………...19 2.3. Risks analysis……………………………………………………21 2.4. Financial analysis………………………………………………..23 3.STRATEGY DEVELOPMENT……………………………………25 3.1. Goal setting………………………………………………………25 3.2. Current mission and vision of a company….………………… .... 26 3.3. New GOAL using SMART methodology for goal setting…… .... 28 CONCLUSION……………………………………………………….31 REFERENCES…………………………………..…………… .... …...32
The Walt Disney Company, commonly known as Disney is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. The company established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. Since the 1980s, Disney has created and acquired corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is known for its film studio division, The Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, Searchlight Pictures, and Blue-Sky Studios. Disney's other main units and reporting segments are Disney Media Networks, Disney Parks, Experiences and Products, and Walt Disney Direct-to-Consumer & International. Through these segments, Disney owns and operates the

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