Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) This type of supply chain indicates that souring and procurement are made from external suppliers. Hewlett-Packard is the main supplier used by Warner Brothers. HP gives them a media digital platform that is a complete package of hardware, service, and software. HP designed and developed a high performance storage package for Warner that allows Warner to manipulate at the high speed Warner demands. In this type of supply chain, packaging, manufacturing and assembly all take place in the same environment. Warner moved to a digital-end-to-end business in response to the trend that customers demonstrated for digital media. Filmmakers, for example, use digital technology. Warner produces both film
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