week 5 Social Media in ECommerce

week 5 Social Media in ECommerce - Running head SOCIAL...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Running head: SOCIAL MEDIA TOOLS IN E-COMMERCE 1 Social Media Tools in E-Commerce Zarita Barnes, Albreena Fletcher, James Jones, Crystal Spracklen-Edmunds, and Nicole Wolfenbarger COMM 470 November 21, 2010 Jacqueline Rose
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SOCIAL MEDIA TOOLS IN E-COMMERCE 2 Social Media Tools in E-Commerce Social media and Internet technology allow businesses to interact personally with customers while marketing products and services. Businesses must use social media tools to generate consumer interest. This paper will discuss the use of social media tools during the distribution of messages to consumers and clients. In addition, this paper will analyze the ethical issues, security concerns, maintaining credibility, privacy, and reputation of business products and customer information. Distribution of Messages Social media tools such as Facebook and Twitter are used to distribute messages from businesses to consumers. According to a poll in The Wall Street Journal, Digital Network, 64.5% of participants (120 voters) answered “Yes” to the following question, “Do you believe marketing business via Twitter and Facebook works?” whereas 35.5% (66 votes) of participants answered “No” (Needleman, 2010). The use of social media tools allow businesses to communicate messages regarding grand openings, sales, or other important business components quickly and efficiently. Needleman discusses a scenario from her “Services Combine Social Media, Marketing,” article that demonstrates the power of social media tools. A small business offered a promotion through Groupon Inc., a website that features daily deals. Customers could spend $95 on a gift certificate valued at $225, but at least 50 cards needed to be sold for any to become valid. The business ultimately sold 850 gift certificates because of the recognition received on Facebook and Twitter, and netted more than 460 new customers (Needleman, 2010).
Background image of page 2
SOCIAL MEDIA TOOLS IN E-COMMERCE 3 Security Concerns As businesses encourage the use of social media tools to increase customer base and revenue, one must consider potential ethical issues, such as security of identity. Identity theft is “one of the worst strategies out there, it’s a form of cybersquatting (registering or using a domain
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 6

week 5 Social Media in ECommerce - Running head SOCIAL...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online