BUSN319MarketingPlanOutline_[1]

BUSN319MarketingPlanOutline_[1] - BUSN 319 MARKETING PLAN...

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BUSN 319 MARKETING PLAN OUTLINE A. Cover Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Pages 1. Executive Summary. ....................................................................................................... 1.0 2. Company Description. ..................................................................................................... 0.5 3. Strategic Focus and Plan. ................................................................................................ 1.0 a. Mission/Vision b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis. ........................................................................................................... 1.0 a. SWOT analysis Internal S trengths and W eaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External O pportunities and T hreats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus. ....................................................................................................
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This note was uploaded on 05/29/2011 for the course BUSN 319 taught by Professor Ananniewicz during the Spring '09 term at DeVry Chicago.

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BUSN319MarketingPlanOutline_[1] - BUSN 319 MARKETING PLAN...

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