David - Chapter 5 - MC - Multiple Choice Questions DAVID...

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Multiple Choice Questions DAVID CHAPTER 5 Strategies in Action Long-Term Objectives 1. Long-term objectives are needed at which level(s) in an organization? a. Corporate b. Divisional c. Functional d. All of these e. None of these Ans: d Page: 168 2. Financial objectives involve all of the following except: a. growth in revenues. b. larger market share. c. higher dividends. d. greater return on investment. e. a rising stock price. Ans: b Page: 169 3. What principle is based on the belief that the true measure of a really good strategist is the ability to solve problems? a. Managing by crisis b. Managing by objectives c. Managing by extrapolation d. Managing by exception e. Managing by hope f. Ans: a Page: 170 4. What principle is built on the idea that there is no general plan for which way to go and what to do? a. Managing by crisis b. Managing by extrapolation c. Managing by objectives d. Managing by hope e. Managing by exception Ans: e Page: 170 5. All of the following are important factors in the Balanced Scorecard except: a. customer service. b. employee morale. c. product quality. d. business ethics. e. stockholder equity. Ans: e Page: 170 6. Which level of strategy is most likely not present in small firms? a. Corporate/company
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b. Functional c. Divisional d. Operational e. All of these are present in small firms Ans: c Page: 160 7. All of the following are important factors in the Balanced Scorecard except: a. customer service. b. employee morale. c. product quality. d. business ethics. e. stockholder equity. Ans: e Page: 172 8. Budget Rent-a-Car opening car rental shops in Wal-Mart stores is an example of which type of strategy? a. forward integration b. backward integration c. horizontal integration d. related diversification e. unrelated diversification Ans: a Page 173 9. Goodyear Tire & Rubber Co. selling its North American farm-tire business to Titan International is an example of which type of strategy? a. related diversification b. unrelated diversification c. retrenchment d. divestiture e. liquidation Ans: d page 173 10. Which of the following is most likely not included in the functional level of a small company? a. Finance b. Marketing c. d. Department managers e. Human resource managers Ans: d Page: 174 Integration Strategies 11.Integration strategies are sometimes collectively referred to as which of these strategies? a. Horizontal integration b. Diversification c. Vertical integration d. Stuck-in-the-middle e. Hierarchical integration Ans: c Page: 174 12. Web sites to sell products directly to consumers are examples of which type of strategy? a. backward integration b. product development c. forward integration
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d. horizontal integration e. conglomerate diversification Ans: c Page: 174 13.Which of these strategies is effective when the number of suppliers is small and the number of competitors is large? a.
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David - Chapter 5 - MC - Multiple Choice Questions DAVID...

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