Meth - Chapter_11 - Chapter 11 Collecting primary data...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 11 – Collecting primary data using questionnaires Questionnaires? Questionnaires collect data by asking people to respond to exactly the same set of questions When to use questionnaires? People tend to use a questionnaires without considering other methods Don’t use questionnaires for exploratory research, and for a large number of open- ended questions Use questionnaires for descriptive and explanatory research Link questionnaires with other methods in a multiple-methods research design Maximising response rates, validity and reliability Careful design of individual questions Clear and pleasing layout of the questionnaire Lucid explanation of the purpose of the questionnaire Pilot testing Carefully planned and executed administration Types of questionnaires Self-administered Internet and intranet-mediated questionnaires Postal questionnaires Delivery and collection questionnaire Interviewer-administered Telephone questionnaire Structured interview Choice of questionnaire A variety of factors. .. Characteristics of the respondents Importance of reaching a particular person as respondent Importance of respondents’ answers not being contaminated or distorted Size of sample you need for your analysis, taking into account the likely response rate
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/30/2011 for the course MIM 1001 taught by Professor Fredser during the Spring '11 term at International University in Germany.

Page1 / 4

Meth - Chapter_11 - Chapter 11 Collecting primary data...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online