Plan of Approach - Mini Matzes, the perfect snack Exam...

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Mini Matzes, the perfect snack Since 1933 Hollandia Matzes B.V. in Enschede, The Netherlands, bakes its unique large round Matzos besides smaller varieties like Matzo Crackers, packed in the well-known hexagonal orange box and Mini Matzos, the perfect snack. Mini Matzos are very tasty with cheese and all kind of spreads. [http://www.hollandiamatzes.nl] Being a junior staff member of Hollandia’s marketing department you are asked to carry out an investigation to the market for Mini Matzos in The Netherlands, within eight weeks. The results of your research will be used as a basis for a marketing plan. Before starting your research based on a sound Plan of Approach, you will discuss the project with the marketing manager. You have to convince him that your project is not just something you can do on a Friday afternoon. Maximum amount of points: 45. 1. From your manager’s point of view one could start immediately. Sending a nice simple questionnaire by email to the retailers could be done quite easily.
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This note was uploaded on 05/30/2011 for the course MIM 1001 taught by Professor Fredser during the Spring '11 term at International University in Germany.

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Plan of Approach - Mini Matzes, the perfect snack Exam...

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