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Unformatted text preview: sorted. I definitely believe that it difficult to accurately measure prejudice because, as human being, we know the different between right and wrong. We would not openly admit that we are prejudice and so, if asked by any one person, we would rather lie and say no than tell the truth and be judged for our opinions. Sociologists can use study groups, segregating groups into European Americans and African Americans. They can show two television shows to the groups: one show that holds a primarily African American cast and another that holds a primarily European American cast. They can then measure which show each group liked better and why....
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This note was uploaded on 05/30/2011 for the course BUS 210 taught by Professor Scottrought during the Spring '08 term at University of Phoenix.
- Spring '08