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MMG 735 Entrepreneur Syllabus Fall 2009 Wulf

MMG 735 Entrepreneur Syllabus Fall 2009 Wulf - Cambridge...

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MMG 735 CA01 Entrepreneurship and Small Business Management 2009 WULF 1 Cambridge College Course Syllabus MMG 735 Entrepreneurship and Small Business Management Instructor: Sharon A. Wulf, Ph.D. Business Phone: 508 626 2233 Email: [email protected] Life without passion is unforgivable. Sean John Combs Course Introduction Entrepreneurship and small business ventures are riding the crest of a tidal wave of popularity. Record numbers of men and women are embracing entrepreneurship as a lifestyle. You will find entrepreneurship appealing, mostly because it offers a vibrant vision of the ways in which you may fulfill your highest potential. This course, set in an interactive environment, provides you with an opportunity to learn an overview of: Entrepreneurial trends in today’s business world How passion drives entrepreneurial behavior How to write a business plan, with a specific focus on the dynamic marking plan and financial requirements How to launch a venture, research markets and customers, and plan finances. Developed specifically for one who owns or wants to own a small business, this course helps you answer the following questions: What objectives, financially and professionally, do you want to achieve with your business? When and how you will find customers on an ongoing basis? How to assess your cash requirements to pay your bills and grow your business? Where you can go to finance the cash flow needed to give life to your business? Who can be your advisors as you drive your own business to the next level of success? Course Description Prerequisite: MMG511 MMG 745 examines the major characteristics of a self-employed venture and the issues facing the person starting or managing a small business. The focus is on the opportunities, risks, issues, and problems facing the entrepreneur. Techniques learned in other management courses are integrated and applied to small businesses. Students prepare a business plan for a small business, define the business concept and provide an integrated strategy for starting up or expanding a business. Course Objectives/Goals The objectives and goals of the course are to provide you with: 1. A self-assessment of your entrepreneurial intent and professional goals 2. Tools to develop a business plan, specifically a dynamic marketing plan and financial requirements 3. An opportunity to explore the topics connected with entrepreneurial ventures.
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MMG 735 CA01 Entrepreneurship and Small Business Management 2009 WULF 2 Course Outcomes As a result of studies during this course, students should be able to: Have an understanding of the requirements to start a small business Understand what motivates a person to be part of a small business venture Know the key components of a business plan, with a specific focus on the dynamic marketing plan and financial requirements.
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