Kudler Fine Foods Frequent Shopper Program

Kudler Fine Foods Frequent Shopper Program - Connectivity...

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Unformatted text preview: Connectivity $25,000 Maint enance $35,000 Programming $5,000 Supplies & 5,000 Total Recur r ing $70,000 Equipment $50,000 Software $30,000 EQUENT SHOPPER PROGRAM Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is a much renowned food store, established at the different locations of California. The main focus of the store is to have profit maximization by providing quality products at appropriate prices, in comparison of the competitors. The firm also wants to satisfy its clientele. Through this objective, the store wants to acquire major expansion. It currently wishes to enlarge its services by attaining perfection within the operational activities. It will also be needed to increase the profitability and loyalty of its consumers by increasing consumer purchasing. The companys latest idea to increase its revenue is to implement a customer rewards program that will help track customer purchases. Also help identify the trends of the customers which allow Kudler Fine Foods to tailor its offerings to better fit the store to their customers needs. Before implementing the customer rewards program, they will need to consider the development issues while doing a ongoing cost to benefit analysis for the implementation ecommerce. Frequent Shopper Program The Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a customer programs. This kind of incent of program will help assist Kudler Fine Food in their customer loyalty and react to their customer shopping orientations. Customers will have more specialty items available at a reasonable price to purchase. In this case rather than offering a daily discount for purchase frequency, the company will use a loyalty points program to reward customers with redeemable points for various gift items, airline vouchers or even other specialty items. By using a rewards program, Kudler Fine Foods will be able to track customer purchases and observe trends in those purchases. Customers will use a rewards membership card to identify themselves with the purchases they are making. After a few purchases, customers could be entitled to collect rewards. Currently, the database system includes a table for customers, but that database contains only demographic information. This database could be expanded by adding a table of transactions; this table can use a member identification number as a foreign key, which could be the primary key in the customer database. Project Scope and Goals Statement The scope of the project based upon the Kudler Fine Foods Service Request is that of the need for the development of a business system that will allow Kudlers to track their customers purchases through a Frequent Shopper Program. By doing this, they will be able to award their customers with loyalty points that are redemption of various products and services. customers with loyalty points that are redemption of various products and services....
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Kudler Fine Foods Frequent Shopper Program - Connectivity...

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