Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs - individuals...

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Click to edit Master subtitle style 6/1/11 Maslow’s Hierarchy of Needs Dr. Jennifer Briody
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6/1/11
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6/1/11 Maslow’s Hierarchy of Needs psychology of needs (1943) lower needs are also known as deficiency needs and the upper ones as growth needs He later added self-transcendence which is considered a spiritual need Physiological Needs - food, water, shelter, clothing
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6/1/11 Marketers and Maslow’s hierarchy of needs: Maslow originally developed this approach to understand personal growth
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6/1/11 Needs are a tiered and sequential set of needs Once the first level is completed or satisfied according to the needs of the individual it is only then that they could move to the next level At the first level are the biological and physiological needs. At this level
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Unformatted text preview: individuals need to fulfill the basic life needs such as food, water, shelter, 6/1/11 Marketers have taken hold of Maslows ideas and run with them. Most consumers needs will fit into one of Maslow's categories, at different times in a consumers life or day for that matter. Consumers need to have their own needs met, plus they need to help others. Advertisements commonly try to reach 6/1/11 Moving up the ladder are the safety needs. Next on the list is belongingness Ego needs are next to last on the needs triangle. 6/1/11 In Maslows own words self-actualization is "What a man can be, he must be. This need we may call self-actualization. 6/1/11...
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Maslow’s Hierarchy of Needs - individuals...

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