Equity Theory - KPMG

Equity Theory - KPMG - Equity Theory: The Effect of...

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Equity Theory: The Effect of Motivation on the Performance of KPMG Atlanta Associates Terrance McKnight ORLJ 4001: Organizational Psychology Dr. Buontempo December 8, 2009
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Company KPMG LLP (“KPMG”) is the United States-located firm of KPMG International, a Swiss cooperative that delivers audit, tax, and advisory services based on deep industry knowledge to corporate client; KPMG International serves as a coordinating entity for a network of independent member firms. The firm utilizes 87 offices and more than 23,000 employees and partners across the U.S. (About Us: KPMG LLP, 2009). Operating in the Financial Services industry, KPMG’s main competitors are Deloitte, Ernst & Young, and PricewaterhouseCoopers; these firms, along with KPMG, are collectively known as the “Big 4” accounting firms. While adhering to the same standards of practice set forth by the national organization, the individual offices of KPMG operate as separate entities; though the end results of the individual offices’ operations are the same, the methods in which the results are produced vary. Thus, the focus of this paper will be on the KPMG office located in Atlanta, Georgia; this office employed the author for two years. In addition, focus will be on the Audit practice within this office. It can be noted that while discussion will spotlight the Audit practice of the Atlanta office, the environments of other KPMG offices and the Tax and Advisory practices are very similar, as dictated by the overall culture emphasized by the national organization. The firms comprising the Big 4 compete in each of the mid-major and major U.S. markets; because of the various business natures of the markets, the firms rank differently respective to one another in each market. In Atlanta, KPMG ranks last of the four firms, in terms of annual revenues and number of clients (McGuirt, 2009). Revenues and numbers of clients are byproducts of the acquisition and maintenance of client accounts by the managers and partners of the firm (“Managing Group”), and the tangible client-facing work produced by the entry-level and senior staff employees (“Associates”) of the firm. KPMG Atlanta in recent years has lost a
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multitude of clients to the other three members of the Big 4 (McGuirt, 2009). This has been a result of the underperformance of the entity as a whole. The firm has not been delivering the type of service that its clients deserve and pay for. Organizational Issue and Theory Overview
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This note was uploaded on 06/01/2011 for the course ORL 1000 taught by Professor Buontempo during the Spring '11 term at Columbia.

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Equity Theory - KPMG - Equity Theory: The Effect of...

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