Organizational Profile

Organizational Profile - SPRINT NEXTEL Training Module-...

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Unformatted text preview: SPRINT NEXTEL Training Module- Organizational Profile Lakshmi Balram, Cordelia Chan, Terrance McKnight About Sprint Nextel Mission/Purpose: To be No. 1 in providing a simple, instant, enriching and productive customer experience Values: One of our core corporate values is to demonstrate integrity in all we do- not only through our words, but also in our actions History 1987- Nextel Founder Morgan O'Brien launched Fleet Call. Early 1990s- Global leader in voice and data services. 1993- Merger with Centel Corporation. Fleet Net renamed as Nextel. 1996- Introduced Motorola's breakthrough iDEN technology Late 1990s- Only nationwide PCS network 2002- 1 carrier of live streaming video and GPS-enabled phone Organizational Structure Executive Team Board of Director http://www.cogmap.com/chart/sprint-nextel-corporation?ver=20&vt Sprint Nextel Merger Reasons for the merger Feb 2004, Merger between AT&T wireless and Cingular wireless Sprint- 3 largest wireless carrier. Post-Merger Problems Cultural integration- Sprints top-down, number-driven management approach vs. Nextels entrepreneurial start- management approach vs....
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This note was uploaded on 06/01/2011 for the course ORL 1000 taught by Professor Buontempo during the Spring '11 term at Columbia.

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Organizational Profile - SPRINT NEXTEL Training Module-...

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