VinashPersad_WK1_eBay - Vinash Persad D03514830 E-commerce...

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Vinash Persad D03514830 E-commerce for Small Business Instructor: Paul Marino Case Study Questions. 1. How the characteristics of digital media have supported eBay’s growth. EBay is an online auction and shopping website where people and businesses buy and sell goods and services worldwide. It is managed by eBay Inc., an American Internet company. Millions of people are brought together by eBay everyday on a local, national and international basis using an array of websites that focus on commerce, payments and communications. The particular characteristics of digital media compared to traditional media that are important to eBay are straightforward: • Change from a one-to-many communication model to one-to-one or many-to many Communication model. • The ability to create user-generated content listing products is also related to the one-to-one aspect. This is important as well. • From Push to Pull – eBay offerings are often visible within search engines. • From monologue to dialogue (a two-way information exchange for enquiries
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VinashPersad_WK1_eBay - Vinash Persad D03514830 E-commerce...

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