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Unformatted text preview: 11/9/09 Utopia o U= not, topos = place o An ideal place, a place of dreams Design in society - non-commercial aspects? Social media o Media that depends on social interaction Zeitgeist: literally "spirit of the times" Design process: o Design always starts with an idea! o Brainstorming Anything goes Opening flood gates for ideas o Commission or job Constraints o Ex. Deadlines, client needs, type of project, budget Design research o All forms of information gathered Giving form: thumbnails, sketches, "roughs" o Sketch: may have varying degrees of finish Usually gives sense of freshness from designers hand o Rough: exceptionally finished design (despite connotation) Distinct form more finished versions because designer may not have fully invested in necessary materials. Prototype o Finished product, ready to be reproduced, sets standard 11/16/09: film Objectified by Gary Hustwit shown during class. Relation of form and content in Hustwit's film? How does Hustwit communicate an argument about contemporary design & designers? Possibility of specific questions about designers and their clients as featured in this film. o Jonathan Ive Senior VP of Industrial Design at Apple o Andrew Blauvelt o Mark Newson o Karim Rashid 11/18/09: guest lecture by Nathan Shedroff. Content of Shedroff's lecture and how/why his presentation communicated effectively? How might design, sustainability, and business intersect better in the future? 11/23/09: L I NE & COLOR Distinguish 2D from 3D: length, width, depth ETYMOLOGY OF DESIGN: "disegno" (Italian) - Alberti's book, 1435: On Painting A practical and theoretical guide I talian Renaissance Color Theory: - Color, Scientific observation & the place of subjectivity Modern attempt to understand the physiological effects of color and the nature of optics (physics) Scientific Method - depends on the ability to repeat an experiment with dependably reproducible results - Isaac Newton, Opticks , 1704 We can understand light mathematically, extends to color- Goethe, Farbenlehre (Theory of Colors) , 1810....
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This note was uploaded on 05/31/2011 for the course DES 001 taught by Professor Wagner during the Fall '08 term at UC Davis.
- Fall '08