Amazon.com® is a Fortune 500 company apart of the e-commerce community.
in 1995, it grew to be the largest online retailer to date.
Amazon.com® started out as an online
bookstore and soon diversified their market by including electronic products such as VHS
tapes/DVDs, CDs, computer software, video games and consoles, MP3s, furniture, clothing,
toys, and food items.
These days a person can do full scale shopping on Amazon.com®,
searching, and purchasing
products from automotive parts to the latest fragrance.
continues to lead in the online retail industry while competing with other web markets and
software-based entities, managing company and customer data, and successfully using e-business
and e-commerce for B2B and B2C activities.
According to Web Finance, Incorporated (2011), “Core competencies are what give a
company one or more competitive advantages, in creating and delivering value to its
customers in its chosen field” (Definition, para. 1).
Amazon.com started out as an online
bookstore to expanding into an enterprise of selling other items such as: CDs, movies, toys, and
In November 2007, Amazon.com created the top-selling product of its time the
Amazon Kindle, which is an electronic book reader and is one of the top- selling items in the
world (The New York Times, 2011).
This electronic book reader made other companies step up
as competitors in the market coming out with such items as iPads and Apples tablet computer.