final paper final paper - Evolution

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View Full Document Right Arrow Icon® Evolution  1® Evolution Dominick Bezmen Brenda Elkins Bethany Jennen Clystal Mehnert Briana Thurman BIS/219 May 23, 2011 David Wagner
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 2® Evolution® is a Fortune 500 company apart of the e-commerce community. Launched in 1995, it grew to be the largest online retailer to date.® started out as an online bookstore and soon diversified their market by including electronic products such as VHS tapes/DVDs, CDs, computer software, video games and consoles, MP3s, furniture, clothing, toys, and food items. These days a person can do full scale shopping on®, searching, and purchasing products from automotive parts to the latest fragrance.® continues to lead in the online retail industry while competing with other web markets and software-based entities, managing company and customer data, and successfully using e-business and e-commerce for B2B and B2C activities. According to Web Finance, Incorporated (2011), “Core competencies are what give a   company one or more competitive advantages, in creating and delivering value to its customers in its chosen field” (Definition, para. 1). started out as an online bookstore to expanding into an enterprise of selling other items such as: CDs, movies, toys, and furniture. In November 2007, created the top-selling product of its time the Amazon Kindle, which is an electronic book reader and is one of the top- selling items in the world (The New York Times, 2011). This electronic book reader made other companies step up as competitors in the market coming out with such items as iPads and Apples tablet computer.
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 3 Amazon has cornered the market with this item because of the availability of thousands of books that could be downloaded . has also offered additional services to their customers in the computer technology and web services. For a fee companies can use the infrastructure capabilities of the company. According to The New York Times (2011), “Among the tools it offers was Amazon S3, which let companies store their data on Amazon's computers, and Amazon EC2, which let customers use Amazon's computers for large-scale computational tasks,” (para.12). Amazon is currently the most popular online retailer in the world, but that does not mean that the company can rest on the top of the Internet retail world. Amazon continues to find new ways to improve themselves and beat any challengers. Amazon began its life as a book seller but has grown into something much more than that. When people search to buy stuff, when at first
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This note was uploaded on 05/31/2011 for the course BIS 219 taught by Professor Chin during the Spring '10 term at University of Phoenix.

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