{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Jour368PPTCht19 - 1 Principles of Advertising Jour 368 2009...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
11/25/09 1 Principles of Advertising Jour 368 © 2009 Carmen Maye Chapter 19 Integrating Direct Marketing and Personal Selling Direct Marketing Direct Mail Telemarketing E-Mail Magazine (bind-in insert cards) Infomercials Direct Marketing Interactive Ongoing dialog with customer May involve multiple media Geared to immediate, measurable response Designed to produce immediate sale Can take place anywhere Direct Marketing Milestones C. 1450: Gutenberg invents movable type 1863: Penny postage facilitates direct mail 1886: Sears & Roebuck enter mail-order business 1912: L.L. Bean catalog debuts 1928: Third-class bulk mail available 1950: The first credit cards appear 1967: AT&T introduces toll-free 800 service 1984: Apple introduces the personal computer 1992: 100 million people shop at home 2003: National Do Not Call registry Direct Marketing Milestones 1950: The first credit cards appear 1967: AT&T introduces toll-free 800 service 1 2 3 4 5 6
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
11/25/09 2
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern