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Unformatted text preview: Interactivity 1 2 3 4 5 6 7 11/6/09 2 Click-through Integration Internet Ad Cost Increasing rapidly Major site banner ad: $500,000 per day CPM compares with traditional media Internet Ad Options Paid search Display/Banner ads Sponsorship Pop-up/Pop-under E-Mail Rich Media/Video and Audio Corporate Home Pages Virtual Malls Widgets Second-Life/Virtual Worlds Video Games Attracting and Keeping Web Traffic Sticky sites Effective domain names Top-level domains (TLDs) Measuring Internet Advertising Hits Page views Visits Unique visitors Web analytic software Click fraud 8 9 10 11...
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- Spring '10