Jour368PPTChpt16.pptx (1)

Jour368PPTChpt16.pptx (1) - Interactivity 1 2 3 4 5 6 7...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/6/09 1 Principles of Advertising Jour 368 © 2009 Carmen Maye Chapter 16 Media Strategy and Planning for The Internet The Internet’s Role Not likely to replace other forms of advertising Big ad spenders use internet but not as main form of advertising Web 2.0 and social networking are new ad avenues Cyberspace Overview The Internet: a global collection of public and private computer systems. Internet Media E-mail Opt-in Spam Usenet Collection of discussion groups in cyberspace World Wide Web Navigating the Web Surfing Search engine Portal Web site Mash-up Personal websites, blogs Internet Advertising Advantages Target market selectivity Tracking Deliverability, flexibility and reach
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Interactivity 1 2 3 4 5 6 7 11/6/09 2 Click-through Integration Internet Ad Cost Increasing rapidly Major site banner ad: $500,000 per day CPM compares with traditional media Internet Ad Options Paid search Display/Banner ads Sponsorship Pop-up/Pop-under E-Mail Rich Media/Video and Audio Corporate Home Pages Virtual Malls Widgets Second-Life/Virtual Worlds Video Games Attracting and Keeping Web Traffic Sticky sites Effective domain names Top-level domains (TLDs) Measuring Internet Advertising Hits Page views Visits Unique visitors Web analytic software Click fraud 8 9 10 11...
View Full Document

Page1 / 2

Jour368PPTChpt16.pptx (1) - Interactivity 1 2 3 4 5 6 7...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online