This preview shows page 1. Sign up to view the full content.
Unformatted text preview: is, but
sometimes people seek increased or
decreased Theories of Motivation:
We seek intermediate levels of
stimulation: when understimulated, we
seek arousal; when overstimulated, we
seek less stimulation.
seek Weakness Cannot explain motivation to engage in
activities that result in high arousal
activities Cannot explain long-term motivations Performance level The Yerkes-Dodson Law
High Intermediate Low
Low Intermediate Arousal level High Theories of Motivation:
Incentives and Rewards
We are motivated toward particular goals
in anticipation of a reward.
Incentive Reward Expectations of reinforcement Anterior cingulate, nucleus
accumbens Needs and Wants
Needs Need A condition that arises from the lack of a
requirement Want A condition that arises when you have an
unmet goal that will not fill a requirement
unmet Achievement and Culture
Achievement Individualist culture
Other characteristics Is Being Hungry the Opposite of
being Role of the stomach Role of the brain Hypothalamus Appetite
View Full Document
This note was uploaded on 06/02/2011 for the course PSYC 101 taught by Professor Cusaac during the Fall '08 term at South Carolina.
- Fall '08